The Internet has made the world a smaller place, especially when it comes to online business – it’s now just as easy for a company to attract customers in Nairobi as it is in Nevada. This technological globalisation doesn’t translate to cultural homogeneity, though–while you might be able to find a McDonalds in nearly every city on earth now, that doesn’t mean that every city eats and thinks and shops in the same way.

http://aext.net/2010/03/effective-cross-cultural-website-design/