The capabilities of the Internet have gone further than we could have ever imagined; people practically live on their computers, relying on them for everything from communication to shopping to entertainment. Because it is a popular forum for exchanging ideas and information it is ever changing, and keeping ahead of the trends is hard to do. The more easy solution is to go with the old standards, such as the use of black and white in website design.

Black and White

This is a style of layout that uses a basic two-tone scheme to give a more poignant, attractive look to a site. Though it is often a popular choice, it seems to be trending heavily this year, especially with sites related to creative endeavors. Bands, artists, web designers and writers have been opting for a black and white look for their personal sites.

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Versatility and style seem to be the main reasons behind the pick. You can do anything from a complex creation of various ideas settled into a single design, to a minimalist look that strips the image down to the bare bones. You can even settle a tiny bit of color through a mostly black and white scheme, and several sites have thrown in a dash of pink or red to make the stark contrast of the major design that much more shocking to the eyes.
What Is So Special About Black and White Design?

There are a number of reasons that black and white designs are considered the more popular options for today’s websites. They trend so heavily without going out of style because they are black and white designs and concepts are dramatic. They give a punchy, intense image that immediately translates to the viewer, and solicits a strong, sometimes emotional reaction. You will commonly see comments on these layouts saying that the viewer got goosebumps, a strong response to a visual stimuli.

Link: http://aext.net/2010/10/black-and-white-website-design/